Showing posts with label sweeps. Show all posts
Showing posts with label sweeps. Show all posts

Friday, November 02, 2007

OMG! "It's Sweeps Week!"


If you've seen the movie Bruce Almighty, then you've heard "sweeps week" before!!! Of course, it's really like a month, and we won't be sending people to Niagara Falls...

But, it is the beginning of the rating period. November is a big month...I am working on sweeps stories, too, and hopefully, they won't go something like this:

Here are some sweeps-type news slugs--
"Teen Prostitutes"
"Dirty Doctors"
"Prison Sex"

And, hey, you've probably heard these lines before--
"It's 10 o'clock, do you know where your kids are?"
"Did you know your cereal can kill you?
"A KXYZ exclusive investigation tonight, take a look at this "shocking" video"
But here's something out of the box...look at how KCTV 5 in Kansas City is promoting its sweeps story...http://thedoctorisready.com/ (I really like it...)

So, here's your challenge...come up with more exciting sweeps headlines or story slugs...